The common thing of poorly written 'About us' pages is glorifying and sharing only the things about the company while putting the customers in the second plan. #2- Explain the ways you can help your customers The honest story won’t only create a deeper connection with potential customers, but also show them your values and the human side of your brand. You’ve decided to create a line of environment-friendly products such as reusable water bottles, bamboo straws, etc. Connect this with how your brand evolved from an idea to a vision, and finally create a brand logo to represent your business.įor example, you’ve been traveling around Asia and were shocked by the amount of plastic waste on the beaches that, on social media, remind of a paradise. Don’t hesitate to talk about your humble beginnings and why you do what you do. Storytelling, if done right, has the power to deeply connect with your audience while instantly creating a level of trust and empathy. Showing your personal and human side is extremely powerful when it comes to building trust with potential customers. Whether you’re using a website builder or building a site from scratch, keep in mind the following guidelines while you’re designing ‘About us’ page for your online shop: #1- Share your story How to write an outstanding eCommerce 'About us' pageĬreating a user-friendly e-commerce website has never been easier since there are tons of free eCommerce website builders that can significantly streamline this process.
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